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Evidence Guide: SIRXOSM003 - Use social media and online tools

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXOSM003 - Use social media and online tools

What evidence can you provide to prove your understanding of each of the following citeria?

Determine organisational and communication requirements.

  1. Access and interpret predetermined strategies and plans to guide activities.
  2. Identify target audience and organisational objectives for social media or online communication.
  3. Select social media and online platforms suited to communication objectives and target audience.
  4. Access or create schedule of types and frequency of social media and online communications.
Access and interpret predetermined strategies and plans to guide activities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify target audience and organisational objectives for social media or online communication.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select social media and online platforms suited to communication objectives and target audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access or create schedule of types and frequency of social media and online communications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare content.

  1. Source and select organisational and external information to create content relevant to purpose.
  2. Use language, style and tone suited to organisational image and target audience.
  3. Check content for accuracy, currency and relevance for purpose.
  4. Develop and format content in line with organisational guidelines.
  5. Obtain required approvals before publication.
Source and select organisational and external information to create content relevant to purpose.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use language, style and tone suited to organisational image and target audience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check content for accuracy, currency and relevance for purpose.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and format content in line with organisational guidelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain required approvals before publication.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Utilise platform functions.

  1. Utilise functions and templates provided by social media and online platforms to create posts.
  2. Upload file types suited to communication requirements.
  3. Create active links to organisational and external sites.
Utilise functions and templates provided by social media and online platforms to create posts.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Upload file types suited to communication requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create active links to organisational and external sites.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote engagement with organisation.

  1. Curate and post content regularly or according to planned organisational schedule.
  2. Create opportunities to attract user generated content.
  3. Use posts during targeted campaigns.
Curate and post content regularly or according to planned organisational schedule.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create opportunities to attract user generated content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use posts during targeted campaigns.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor sites and engage professionally with customers.

  1. Monitor customer activity according to organisational schedule.
  2. Communicate with customers in a timely, professional and positive manner to enhance organisational reputation.
  3. Respond to negative comments and complaints sensitively, courteously and respectfully according to organisational policies and procedures.
  4. Refer customer negative feedback to relevant personnel according to organisational policies and procedures.
Monitor customer activity according to organisational schedule.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate with customers in a timely, professional and positive manner to enhance organisational reputation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Respond to negative comments and complaints sensitively, courteously and respectfully according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Refer customer negative feedback to relevant personnel according to organisational policies and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Required Skills and Knowledge